COLD COMFORTS
In Parajumpers’ latest campaign the brand travels to Norway to find icy serenity.
A village in northern Norway, up towards the Arctic Circle, is where we meet our protagonists. Away from the rest of the world, from the hustle and bustle of the city streets, all is calm. Here, you can hear only the crunch of your feet on snow, the breeze through the trees and your own breath, forming plumes of condensation in front of you.
It is a place of balance, where humans and nature interact in perfect equilibrium, a symbiotic relationship of equals rather than an opposing force. The clothes of this edit are part of this dialogue; a selection of pieces whose functionality and craftsmanship allow them communion with the natural world.
A village in northern Norway, up towards the Arctic Circle, is where we meet our protagonists. Away from the rest of the world, from the hustle and bustle of the city streets, all is calm. Here, you can hear only the crunch of your feet on snow, the breeze through the trees and your own breath, forming plumes of condensation in front of you.
It is a place of balance, where humans and nature interact in perfect equilibrium, a symbiotic relationship of equals rather than an opposing force. The clothes of this edit are part of this dialogue; a selection of pieces whose functionality and craftsmanship allow them communion with the natural world.
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