Parajumpers supports the Heidelberg Project
As we wrote some post ago, PJS team was in Detroit to shoot the new ADV campaign and there met HP.
Heidelberg Project is a non profit organization on Heidelberg Street, in Detroit, supporting the arts as a way to recover the city. Originating from an idea of Tyree Guyton, it brings together in 2 blocks the work of several artists. They work mainly with materials that they find within the ruins of old buildings or discarded objects, including clothes, cars, small pieces of iron or wood.
The result is an open air museum, where the kids from the neighborhood play, learn about art and help the artists in the preparation and maintenance of the works.
Parajumpers has decided to support the Heidelberg Project in its attempt to preserve the future of the people involved, improving their life but also allowing them to create freely... The result is a collection of pictures shot on marvelous Heidelberg Street, in the incredibly fascinating city of Detroit.
In the photo above J. Whithfield, Executive Director of the Heidelberg Project